Virginiabetts

One of the problems with the SEO field is that there is a lot of scuttlebutt that floats around, myths that are commonly accepted — and which could be disastrous to your business if you believe them. Proper search engine optimisation requires hard data — information based on carefully controlled investigation and experimentation — not a reliance on half-truths and old wives tales. When someone tries to assure you that something is “absolutely true” in the SEO world, don’t believe them — at least until you see the proof. Ask them for their test data — if they have none to offer, ignore their well-intentioned “advice.”