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LG announced it has made a deal with US cable providers to support tru2way which is a new two-directional HD video standard. Reported by hd audio video.com,The deal between LG and six large US cable providers, Time Warner, Cox and Comcast to name a few, will confirm that these cable companies will provide support for tru2way on their networks which in turn will allow LG include more advanced interactive options such as video on demand and superior program guides without the requiring a separate device to do so. LG hasn’t said when the tru2way feature will be available from the cable companies, but have said their TVs will feature built-in support in 2009.